IWT – Syed Ahsan Ali

IT’S TOTALLY WORTH TALKING

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Project Overview

IWT empowers influencers to stop dreaming and start doing.

It’s Worth Talking (IWT) is an online business founded by Erum Ahsan Ali. She is a Digital Marketing and Communications Strategist in Pakistan and have been part of the industry for 6+ years and worked with numerous top-of-the-line brands in Pakistan, UAE, Spain, Canada, Italy, and London to date. In addition, she is a qualified and vetted professional writer offering numerous products, such as winning Resumes, Cover Letters, LinkedIn Summaries, Brand Profiles, Media Kits, and much more.

DETAILS
Type	New Brand
Services	Strategy, Identity, Digital Assets
Contribution	Creative Director and Branding Design
Agency	Pop Pakistan

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Challenge

Design a brand identity that communicates why one is unique.

With so many businesses to buy from, IWT needed its branding done in a way that clicks and connects, which keeps the audience coming back for more of its content and services. I was tasked with the challenge of rebalancing the brand between its content creations and writing services in the industry.

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Evolvement

My brand sprint revealed IWT unique position in the industry.

IWT is exclusively focused on coaching, marketing, communications, strategies, and service-based blog. They needed to modernize their brand with an identity that reflected this new, focused approach and would make them stand out from the rest. My ambition towards this project pushed me to think bigger though the use of iconography and functionality.

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Visual Identity

An inspiring, conversational, and bold voice.

IWT needed a visual identity that could resonate well with the target audience. For that purpose, I designed a primary color palette focused on simplicity and a secondary color palette focused on bolder elements. The typeface stands on its own for subtle and practical impact.

CLIENT TESTIMONIAL

I was extremely happy with the quality of the creative delivery.

ERUM ALI. FOUNDER

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Verbal Identity

A voice that is radically different.

IWT needed clear direction to start working toward its ambitious goal of helping followers from around the world. I designed and developed a cohesive identity that was bold, unique, and inspiring in its true essence. I also wrote key messages and an inspiring manifesto to synthesize what the company stands for.

(WHAT I DID)

Voice Persona
Key Messages
Copy Beats