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LETS MAKE A SCENE
LETS MAKE A SCENE
LETS MAKE A SCENE
LETS MAKE A SCENE
(01)
Project Overview
Oh My Film is a full-service production company specializing in capturing images that are truthful, beautiful, unobtrusive, and often infused with a touch of personality. It is one of the most contemporary and popular studios for professional photography, videography, films, and documentaries in Karachi, Pakistan. I was thrilled to have been provided the opportunity to brand them and mark their digital presence in the industry.
| DETAILS | |
|---|---|
|
Type |
New Brand |
|
Services |
Strategy, Naming, Identity, Digital Assets |
|
Contribution |
Creative Director and Branding Design |
|
Agency |
Pop Pakistan |
(02)
Challenge
I believe the right branding tells the story of who you are and what you do on the first view. I moved them away from an undifferentiated brand to a modern brand that is unique in its identity and as such gives voice to the vision, reveal a stronger position in the market, and set the foundation for success.
(03)
Evolvement
Innovation is rapidly changing how people find solutions around the world. They can have this world their way – in the palm of their hand, through one click. Whatever they need, preferred photographers, videographers, editors, etc. in this case, they can have a whole world of choices at their service. Oh My Films needed to demonstrate they are the go-to team in the industry for all such needs. That is why I elevated the brand by capturing its essence in an overarching cultural theme line: Let’s Make a Scene – a visual language for the brand that was shamelessly bold and direct. I designed the branding based on the concept of film reels through animation.
CLIENT TESTIMONIAL
(04)
Verbal & Visual Identity
I mixed fresh and fun together to unite around meaning for the brand. I led the strategic effort on how to position the brand through story and narrative as such that the idea behind the communication becomes popular for its cleverness, distinctiveness, brevity, and likability.
Voice Persona
Key Messages
Copy Beats
Identity Design
Color and Type System
Graphic Elements
Art Direction
Digital Design
(05)
Impact
Rebranding or refreshing an existing brand requires a strategic and methodical process. I have been honed and proven over 10 years to ensure the dots strategically connect. For Oh My Films, my method helped cast a bold new purpose and led the brand to exciting, and unexpected positioning in the market with remarkable results.